APEC summit transforming the hotel business in the Far East
Far East’s Transformation
The federal government as well as the regional and local administrations in the Russian Far East intend to use the preparation for the Asia-Pacific Economic Cooperation (APEC) Summit scheduled for 2012 in Vladivostok for an all-round improvement in the social infrastructure and construction of new hotel complexes in order to improve the local residents’ quality of life and boost the attractiveness of the entire region for tourists.
Specifically, the official program intends to prepare Vladivostok and the entire Far Eastern region for the summit by creating modern infrastructure, including the construction of a large-scale international business center, several comfortable hotels, a tourist and recreation zone as well as the other modern civilization amenities. For example, the federal government has earmarked Rub6bln for building two five-star luxury hotels as a part of the preparation for the summit. The hotels will be opened on the eve of the summit, thus underscoring the authorities’ readiness to accommodate the influx of tourists expected in the region during and after events.
Today, there are 18 hotels with 2,200 rooms in Vladivostok, and, according to the Primorsky Region administration, the total amount of rooms in the city, taking into account the sanatoria and other recreation centers, stands at 4,400. Besides, Russian hotel chain operators as well as international titans in the world hospitality industry such as the Accor Group, Marriott International, Hilton, Toyoko, Lotte Group and other hotel operators, have indicated their interests in the region’s hotel business.
Local hospitality services experts have praised the official plans as a timely policy that will go a long way in laying the strongly needed solid foundations for a fast-tracked development of the hospitality, tourism and other closely related businesses in the whole of Russia's Far East region. “The APEC summit will promote the city for foreign tourists and be a driver for the further development of the entire tourist infrastructure in the city and the Far East in general,” Gennady Lamshin, the director of the Russian Hotel Association, said.
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