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Russian Venture Company turns into RVC after rebranding

Author: Alex Freedmann Section: Business News
Tags: RVC
Last month, the management of Russian Venture Company announced the completion of its rebranding, the main aspect of which was the change of the official name to the abbreviated form of RVC. The decision to renew the brand stemmed from a desire to reflect the major changes that have taken place in the company over the past years and also to boost effective cooperation with other market players. The new brand’s graphics was developed by the London-based Strategic Consulting Group. The official presentation of the new brand took place on March 23 in Moscow. 

Commenting on the rebranding, RVC CEO Igor Agamirzian stated that the new name demonstrates to the global innovative community that the company has changed, not only internally, but also externally, as it will enable offer more effective development solutions. “During the rebranding process, we considered several options, including a completely new name. However, taking into account the established brand recognition and its credibility, we decided to go with the abbreviation, RVC, which is well-known.”