Sokos Hotels chain becomes official partner of Zenit Football Club

Author: Inga Friedelhaus Section: Hotels & Restaurants Guide

Issue: April 2009, Vol.4, No. 3

Tags: Sokos Hotels

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Management PR-Strategy

The Sokos Hotels chain has become the official partner of St. Petersburg-based Zenit FC. According to the partnership terms, Zenit will displace the chain’s advertisement materials at its matches, while the chain will amongst others provide discounts to the club’s fans when using its services. 

“This partnership is one more step in attracting more football fans to the city,” Zenit Trainer Diсk Advocaat said. Juhani Jarvenpaa, president and CEO of SOK Holding, the operator of Sokos Hotels, called the partnership a way to acquaint the city’s residents with all the chain’s services. “This decision was simple and obvious, as we always support sporting events and promote healthy lifestyles.”