Tour operators and hotels asked to formulate anti-crisis offers for clients
Anti-Crisis Recommendations
As a step to prevent the collapse of tourism business, the Russian Union of Travel Industry (RUTI) has recommended Russian Black Sea resort operators to formulate anticrisiss offers capable of attracting tourists to their facilities during summer vacations. “We need to take concrete measures to stimulate demand for vacationing services in Russia such as drawing up attractive discount service packages by airlines, hotels and tour operators,” RUTI President Sergei Shpilko said. “It is wrong to hope that tourists used to vacationing abroad will simply turn to domestic resorts in the new economic conditions. This is we it is necessary to develop joint programs and offers.”
Shpilko called on all the local tourism industry players — airlines, hotels and tour operators and government — to join efforts and draw up feasible programs that will really attract Russian tourists to local resorts. “Otherwise, most of the newly developed hotels on the Russian Black Sea region will be completely empty at the peak of summer vacations as local tourist shy away from these destinations.”
As an example of a successful cooperation effort in the industry in the past, Shpilko cited the use of a similar scheme of stimulating measures on the local tourism services market, when the industry players faced similar declining demand and other negative market trends in the past.
“There is a successful case of using such schemes in the past, when some years ago, the Dagomys resort complex company and Sibir airline jointly offered discounts on their service packages for tourist using their services and facilities.”
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