Expert’s Corner

Irina Avrutskaya, the marketing director at Uley Catering, talks about her company and its role in the industry

“Working in the premium class, Uley Catering offers the most attractive prices for catering services available at this quality level.”

Uley Catering is one of the leaders of the Moscow catering services market with over eight years of handling events of different scales and calibers. We strive to use the most relevant approaches to the preparation of dishes, services and technical aspects of the events handled by our company. Uley works in the premium market segment, where it controls about 25% of the market share, while its forecast growth for 2008 is expected at least at 35%. The company plans to increase its market share in the next three years.

The most important factors ensuring the high standards and reliability of our services are efficiency in working out and realizing non-standard orders, high-level professionalism, experienced staff and the ability to serve large numbers of guests. The company’s in-house resources enable it to handle large-scale events, such as for 5,000-6,000 people, where no seats are needed, and up to 2,500 guests for banquettes. Our prices include a large number of services — from creating unique menus and ‘turn-key’ design concepts to the provision of all the necessary types of furniture, textiles and table setting and serving utensils. Besides, the availability of the latest production facilities enables our specialists to prepare all types of dishes at events, consequently, nullifying the need to defrost products or warm pre-cooked meals. Finally, there is the emotional component of our competitive advantage, which is portrayed by our brand.