A family picnic at FAVORIT MOTORS’ presentation of its new KIA Picanto car

The official speeches were later followed by a questions-and-answers session, where the members of the press corps had the opportunity to ask FAVORIT MOTORS Group of Companies President Vladimir Popov, the group’s Vice President Irene Zykova and KIA Motors Rus Business Development Director Dmitry Ivashchenko all the questions they had about the new auto brand.

Thus, answering a question about the new KIA Picanto car, FAVORIT MOTORS Group of Companies president noted that he had a chance to test drive the KIA Picanto car at the sidelines of a dealers conference at the KIA Motors’ Research & Development Center in Seoul. “Picanto is great in terms of dynamic performance, and, despite its relative small engine volume, it still impresses auto lovers with its maneuverability. Besides, it is a very economical car with a very attractive appearance,” he added. “I’ve had the opportunity to compare this car with the latest novelties of its competitors, and I can say with certainty that KIA Picanto can be called the absolute leader in its market segment.” 

FAVORIT MOTORS Group of Companies vice president was also equally full of praises for the new KIA Picanto car and its sale perspectives on the Russian automarket, noting that ‘within the first 10 days of sales kick-off, 40 cars have already found their owners in Russia.’ And, feeding reporters’ question about the huge workload or congestion of KIA’s distribution network, KIA Motors Rus representative said the situation in his company’s dealer network has recently started to change for the better, specifically noting that the improvement process will be completed soon.

At the end of the questions-and-answers session, FAVORIT MOTORS Group of Companies president and KIA Motors Rus business development director cut the red ribbon, and thus officially kicked off the beginning of the car presentation to the public. Children were invited to undertake the honorable mission of lifting the veils from the KIA Picanto car, who under the celebratory fanfare gladly threw the blankets off, making it visible to the public present at the event for the first time. Children's laughter, champagne and applauses from partners and clients marked the launch of the event’s entertainment programs, which were specially prepared for all present at the occasion. 

Specifically, the children’s entertainment programs included the Little Red Riding Hood play, Flora and Body Art studios and contests with prizes. For instance, each child received a gift of Bakugan from KIA FAVORIT MOTORS. All the kids left the event with positive emotions. Indeed, the children were so delighted that they asked the organizers to arrange more events in form of family holidays in the future.

It goes without saying that the adults present at the event were also in similar euphoric moods. After watching the KIA Picanto’s official unveiling, many went for a test drive in the new car. According to their feedbacks, the car impressed them with its amazing maneuverability as well as a huge number of options that are particularly appealing to young families with children. The unforgettable breathtaking artistry performances by the bartenders, abundance and diverse buffet menu and disco added additional colors to the presentation and helped create a perfect mood for the event’s guests.