The Russian MICE services industry: Expert's view
On advantages of hotels over non-hotel companies
One of the key advantages of organizing business events in hotels is the guarantee that comes with hotel’s brand name, especially, if we are speaking about, for example, about hotels affiliated with major international chains, where the key to success of such business events depends on the reputation of large companies that are represented in different countries. Equally important is the fact that from the point of view of logistics, and accordingly, simplicity, clearness and cost of carrying out of such events, clients benefit more from hotels as they get complete packages of services from a single source. Take our hotel, for instance, where our experienced employees will happily help clients organize transportation, parking and accommodation of event participants and also arrange post-event dinner in one of the hotel’s restaurants. In short, they are ready to solve practically all clients’ problems, while the hotel assumes full responsibility for guaranteeing the quality of all services offered.
On the most difficult problems/issues in the industry
In my view, the most acute problem is the absence of reliable partners, instability and unpredictability among some suppliers of MICE services, which some clients, wishing to organize business events, usually encounter in the industry. The Moscow MICE-facilities market, is, unfortunately, highly corrupt, with some players involved in ‘kick-back’ practices. For instance, agreements reached on advanced bookings of conference halls, etc, are not always observed, as preference is usually given to clients offering more cash. Therefore, the role of trustworthy companies with track records of faultless corporate culture, brand philosophy, system of values and quality standards assumes a very important place in the industry.
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