The Russian MICE services industry: Expert's view
On assessment of the Russian MICE Market
Meetings and Incentives are a highly specialised sector of the Russian travel trade employing approximately 1,500 specialists. According to reliable sources, the Russian MICE sector was valued in excess of $500mln in 2008.
On comparison with other MICE markets
The Russian MICE industry is developing fast. It still has a long way to go to attain the level of long established markets (UK/Germany). However, it is already a professional sector with many leading companies offering creative, high level, International service. It has become and important area for international suppliers with large groups travelling to exotic destinations.
On the uniqueness of the Russian market
The main difference in Russia is that the MICE sector only emerged under a ‘label’ in recent years. Meeting/Incentive business was until recently organised in-house or through small agencies. This was a challenge for international suppliers used to the more formal approach created on the established markets.
On your company and its future in this industry
We work diligently to produce a highly effective and professional event only for the Russian MICE sector. The industry respects the quality of Russian visitors and appreciates the level of business produced. We work closely with both international participants and Russian trade visitors to ensure that our event will continue to successfully cater to their specific requirements for many years to come.
Web design,