The Russian MICE services industry: Expert's view
Apart from conference halls, what other complementary services are rendered by Turris hotels?
Our complementary services include the organization and carrying out of banquets, buffets, coffee breaks, welcome cocktails, etc. Besides, our countryside hotels provide additional opportunities for holding sports events both in swimming pools, football fields, volleyball, lawn tennis courts and also facilities for paintball on their premises. Also, we organize flashy concerts and other entertainment programs either by using our in-house entertainment staff or using the services of outside companies. We also provide facilities for corporate parties, weddings, discos, teambuilding programs, games, children parties, etc.
What are your company’s major competitive advantages in this industry?
One of our competitive advantages is that our hotels can offer clients the opportunities and facilities to hold any business events and other corporate programs both in St. Petersburg and in the suburban city of Repino. For instance, our city hospitality facilities — such as the Rossiya and Viborgskaia Hotels — enable clients to hold business activities right in the city, which helps prevent event participants from staying away from their jobs. Besides, during such events, we offer accommodation for the participants in our hotels, transfers and excursion services. Here, it is also necessary to note the high level of equipment in our conference halls, for instance, the Rossiya Hotel has facilities for simultaneous interpretations, videoconferences, etc. Besides, apart from the spacious conference halls with seating capacities for up to 250 persons, there are also the so-called ‘transformable halls’ that can, depending on the scales of the planned events, be adapted by changing their configurations to suit the programs.
How you can characterize the advantages of countryside hotels?
Speaking on the advantages of our countryside hotels such as the Baltiets Resort Hotel and the Burevestnik Resort Hotel in the St. Petersburg’s suburban city of Repino, I would like to note that these two Resort Hotels of different star categories — three- and two-stars, accordingly, and with various room quality categories, from standard to apartment — are located on one territory with the common infrastructure. This enables us to organize events of different levels and budgets for clients. Besides, the Baltiets Resort Hotel has a modern sports complex that includes fitness, saunas, Turkish steam rooms and, most importantly, a large 25-meter swimming pool. Our clients can use these services not only for relaxation, but also for holding corporate events. A major advantage is the location of these hotels on the Gulf of Finland. In a word, all clients that order services in Turris Hotels can be sure of their quality, varieties, optimal prices and the employees’ professionalism.
Based on your experience, what do clients pay more attention to when ordering MICE services?
The main requirement of all clients is the ‘best conformity of price to services quality,’ a requirement which is always fully met by Turris Hotels and their employees.
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